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For many years, the high street was the only convenient place most people could head to in order to try and land a bargain and even then there was no guarantee that once you hit the local shops, that you would find one. You were limited to the shops competing against each other in your local area and as such, bargains were typically not that easy to find.
This changed however with the advent of the Internet and the first Internet-based shopping sites. Soon retailers found that it was no longer good enough to offer the best price in the local area as smart shoppers began to use the tools available to them online, to seek out and purchase items at much lower prices elsewhere.
The result has been a scramble for online retailers, and their high street competitors, to be the ones offering the best deals to customers and as such, the Internet is certainly the place to find a bargain.
However, how can you be sure that when you see an item for sale, you are getting the best price? There are countless stories of consumers buying an item believing they are getting a bargain, only for the same item to be found on sale elsewhere at a much lower price.
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In this article, we’ll examine how you can shop online to ensure that you pay the lowest possible price for the items that you want and how you can root out fabulous bargains for those must-have items.
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1. Decide on EXACTLY the item you want
In order for you to search the Internet more profitably, you need to have a very clear idea about which item you want to buy. Now, if you already know which item you specifically want, say it is a specific item of clothing by a certain designer, or a specific style of designer handbag, then that is fine. If you are shopping for something a little more mundane and broader, such as a new vacuum cleaner, then it is well worth taking a little time to do some research about the item. For discount deals on a desirable steinway piano bench, piano bench with storage or piano covers, don't forget to check out the current offers and retail deals available online.
Consider what you want it for, how long you need it to last and any specific qualities you’d want the item to have. For example, in the case of a vacuum cleaner, you may need one that can work on both wooden flooring and carpet and that can deal with pet hair, or can be used to clean upholstery and other fabrics, not just carpet.
Once you have decided on the type of item you are looking for, research the different types that fit your criteria and decide upon which item you think suits your needs most suitably.
By narrowing your search in such a way, from a broad term like “vacuum cleaner”, to a specific model or style (eg, Dyson Dc24 Animal Ultra), you can now begin to search for a bargain on the Internet in a much easier and focused way.
2. Check the price in your local shops
Now that you know exactly what item you wish to buy, you need to find a frame of reference for the price of that item for you to compare other prices with. For example, if you don’t know the average cost of the Dyson Dc24 Animal Ultra vacuum cleaner, how can you judge if the prices you find are good value or not?
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A simple and easy way to do this is to visit the websites of a couple of big name retailers and check the price at which they are selling your chosen item. Now you know how much it would cost you to go into town, or the shopping mall and pick up the item from close to home and it makes it easier to judge whether the prices you find available from other retailers are value for money or not.
3. Check the shopping comparison websites
Once you have an idea of the “average” price for your chosen item, now is the time to hit the online shopping comparison sites. Search by the most exact terms that you can to turn up the most accurate and reliable results. Try and use the correct terminology for the item and include any numbers or codes that demark it separate from other similar products. For example, if you were searching for the vaccum cleaner listed above, search for the term “Dyson Dc24 Animal Ultra”, rather than broader more generic terms (these are the best sofa bed mattress deals online).
Upon the list of results being produced, order the list by price and you’ll find the best deals at the top of the list.
4. Perform a Google search just to be sure
You may think that with the best price on the Internet now listed, you have done the work, but it is always worth double-checking (http://peapodsavings.com). Run the same search term through Google and see if there are any prices that come up on the first few pages that are cheaper. You may find some avenues that you had not explored previously (such as sites like eBay) which may offer you the item cheaper if it is reconditioned or second-hand.
Also, remember if a retailer is having a sale it is worth checking them out as they may have marked prices down very recently that have not immediately been updated in the shopping comparison list or even the Google list (sometimes price changes can take 24-48hrs to work through the search engine system).
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5. Don’t forget warranties, post and packaging and after sales service.
Now that you know where you can get your item from at a bargain price, it is time to check the finer print. Check on delivery prices, times and warranties included with the item and also check the company’s after sales service reviews and policy.
You will then have to weigh up whether it is worth saving £10 with one company with some poor reviews of their after sales service, compared to another company that has excellent reviews for their after care support.
Once completed, you can now purchase the item safe in the knowledge that you have got yourself a fantastic bargain at the lowest possible price.